Innovative Marketing (Dec 2014)

Brand name ethics as a marketing concern: a narrative inquiry of the Washington Redskins’ debate

  • Mark E. Moore,
  • James E. Zemanek,
  • Jr.,
  • Cody Logan Chullen,
  • Lee D. Workman

Journal volume & issue
Vol. 10, no. 4

Abstract

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No abstracts available.