CORPORATE CITIZENSHIP IMPLEMENTATION AT PT UNITED TRACTORS, TBK: A SYSTEMATIC REVIEW

Abstract

Corporate Citizenship measures four dimensions namely economic, legal, ethical and philanthropic which have strategic values and have a positive impact on the company. PT United Tractors, Tbk implements good corporate governance (GCG) as an effort to improve the performance of a company. GCG is part of the roadmap towards Corporate Citizenship so that its implementation is reviewed based on four dimensions. The economic dimension, that is, the company has an economic function proven by the company experiencing growth in the assets, income and profits of the company. The implementation of the law shows that the company integrates legal compliance into the company's strategy, this shows the implementation of the legal dimension. The implementation of the management system in the company is part of the implemented ethical dimension. For the dimension of philanthropy can be seen from companies that use the AGC and AFC guidelines to guide them to become environmentally friendly and social responsible companies managed under the Public Contribution Roadmap framework. After knowing the implementation of Corporate Citizenship in the company, the next step is to quantitatively measure its implementation and the influence that has been given to the company.

Keywords

• Corporate citizenship
• economics
• legal
• ethical
• philanthropy