ESTIMATION OF EFFICIENCY OF THE COMPETITIVE COOPERATION MODEL

Abstract

Competitive cooperation model of regional travel agencies and travel market participants is considered. Evaluation of the model using mathematical and statistical methods was carried out. Relationship marketing provides a travel company certain economic advantages.

Keywords

• эффективность
• модель взаимодействия
• рынок турис тических услуг
• оценка
• региональное турагентство
• effectiveness
• cooperation model
• travel market
• evaluation
• travel agency