Marketing i Menedžment Innovacij (Dec 2012)

Scientific-methodological aspects of communication management on industrial enterprises

  • L.Yu. Sager

Journal volume & issue
Vol. 3, no. 4
pp. 66 – 73

Abstract

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The article explains the purpose of communication management and proposes the scheme of communication process. The groups of potential obstacles of effective communication management and basic measures to overcome them are allocated.

Keywords