QUESTION OF TRANSPORT NOMINATION SUGGESTIVITY

Abstract

The article is devoted to transport brands and transport trademarks. The purpose of our research is to try to objectively assess the transport brand field and the effectiveness of transport advertising slogan. The experimental study has shown that different transport nominations are perceived and remembered in different ways. The language of visual images plays an especially important role in advertising. The visual language is perceived faster and easier because it is more accurate than verbal language which consists of complex letter lines. The transport logo, symbols and advertising slogans play a certain role. Our findings have shown that the semantic perception of a foreign-language transport brand is a problem of common understanding and orientation in accordance with the purpose or main motive of the received message. The transport slogan study is very relevant because a slogan as a mean of transport brand "transferring". Relevance is determined by the presence of a huge number of transport nominations in Russian and foreign languages. A well-crafted slogan remains in the person memory and helps especially foreign-language transport trademarks to adapt in speech. The article analyzes effective ways of suggestive slogan creation.

Keywords

• transport brands
• transport nominations
• specifics of semantics
• adaptation
• advertising slogans of vehicles and services
• borrowing
• linguoculturological aspect
• транспортные бренды
• транспортные номинации
• специфика семантики
• адаптация
• заимствования
• лингвокульторологический аспект