Position Analysis and Strategic Recommendations for Business Improvement in The Micro-Small Industry of Oil Palm Post-Harvest Equipment in Kampar Regency, Riau Province

Abstract

Many industries producing post-harvest oil palm equipment are growing in Riau Province, Indonesia because this province has a large area of oil palm plantations. Micro-small businesses dominate this industry. The micro-small oil palm post-harvest equipment industry experiences many obstacles in improving and developing its business. This research aims to analyze the position of the micro-small oil palm post-harvest equipment industry and then provide strategic recommendations to improve their business. The position analysis used is Business Model Canvas (BMC) analysis and Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices. Business development strategy recommendations use the Strengths, Weaknesses, Opportunities, Threats (SWOT), and Quantitative Strategic Planning Matrix (QSPM) methods. The research results show that the company is in a growth and development phase. The top two strategies recommended for these companies are maximizing marketing channels and good cooperation through cooperatives, oil palm processing companies (such as PTPN), government agencies, and social media, and improving product quality by providing skilled human resources and research and development activities.

Keywords

• business development strategy
• micro-small industry
• oil palm post-harvest equipment
• position analysis