Managing Logistics Activities for Improving Business Performance

Abstract

This paper examines the relationships between three logistics activities: customer service, warehouse management, and distribution activity on business performance. The research adopts a quantitative research approach. A survey was utilized to assess managing logistics activities and business performance and evaluate the created research hypotheses. The author tests the hypotheses with a sample in Nawras Company in Erbil with SmartPLS version 4.0 to evaluate and process the data. The results show that the three logistics activities positively related to business performance. The research guides logistics managers in understanding how logistics activities enhance business performance. This research is one of the scholarly works to uncover the logistics activities performed by the company rather than outsourcing logistics activities for enhancing business performance in the Kurdistan region of Iraq.

Keywords

• Customer
• Distribution
• Logistics
• Performance
• Warehouse