LEXICAL AND PRAGMATIC ASPECT OF THE TEXT COUPON AS AN ELEMENT OF MULTILEVEL MARKETING

Abstract

Coupon as an element of multilevel marketing is analyzed in the system of discourse interaction.

Keywords

• купон
• институциональный дискурс
• деловой дискурс
• персональный дискурс
• социальные институты
• coupon
• institutional discourse
• business discourse
• personal discourse
• social institutions