Ziglôbitha (Sep 2024)
Constantine as a Beacon of Local Cultural Tourism: A Catalyst for Attracting Tourists to Algerian Cities
Abstract
Abstract: This article focuses on the use of the historic city of Constantine in Algeria as a flagship for cultural tourism branding and marketing strategy, with a view to placing it as one of significant importance in the popularization of the region’s tourism among tourists. Most famous for its geography and history, Constantine is characterized by architectural monuments, traditional crafts, and a culture kept alive through generations and immersed in the city’s influences and colonialism. In an attempt to expose the strengths of cultural tourism, the study also tries to establish how tourist-appealing elements such as historical monuments and art galleries, museums, and festivals affect the economic development of the area. Moreover, it addresses ways of effectively advertising Constantine not only as an independent tourist attraction but also as a starting point for other cities with appealing historical and cultural heritage, thus ensuring the comprehensive development of cultural tourism destinations in Algeria. All this suggests how this inquiry can reveal how Constantine could be the primary embodiment of cultural tourism that is capable of furthering the portrayal and appreciation of Algeria’s diverse and compelling history, both for the country’s own inhabitants and potential tourists from elsewhere in the world. Keywords: Local Culture, Tourism, Constantine City, Tourist Attractions, Algerian Cities.