UKRAINIAN-RUSSIAN MILITARY CONFLICT IN AMERICAN, GERMAN AND UKRAINIAN POLITICAL CARTOONS: QUANTITATIVE AND QUALITATIVE ANALYSIS

Abstract

The article is devoted to coverage of Ukrainian-Russian military conflict in American, German and Ukrainian political cartoons. Political cartoon is the subject of many different disciplines. From the linguistic point of view the political cartoon is a “creolized text” (“multimodal text” or “hybrid text”). The perception of creolized text is a double decoding of information: at the visual level (symbols, visual metaphors) and at the verbal level (captions, phrases of cartoon’s characters). This double decoding provides the integral perception of the cartoon. Political cartoon combines different cultural codes to implement cognitive and communicative purposes, using a minimum of verbal and non-verbal means. The discursive modus of the conflict was analyzed by using of quantitative and qualitative methods (content analysis, frame analysis, metaphor analysis). This combination of methods provides objective and reliable research results.

Keywords

• політична карикатура
• креолізований текст
• конфлікт
• фрейм
• контент-аналіз
• категорія
• метафора
• сценарій