Donald Trump's phenomenon; an analysis of the Celebritization of Politicians in the age of mediatization of politics

Abstract

In the age of mediatization of politics , the entertainment industry can easily produce content and hero for political environments. The current president of the United States, Donald Trump more than any electoral campaign owes media, movies, television shows, entertainment programs, and etc. This was a major reason of the success of Trump in the US presidential election. Therefore today, Tramp is mentioned as a celebrity politician or political superstar. The main focus of the present research is the conceptualization of celebrity politics and celebrities politicians by using the Donald Trump phenomenon. This paper examines the typology of the celebrity politics and celebrities politician by analyzing of coming of Tramp at the White House through analytical-descriptive methodology. The main question of this paper is Can Donald Trump be considered as a celebrity politician, regarding his electoral and political performance? The paper responds positively to this question and emphasizes that phenomenon of Donald Trump is a form of celebrity politician who, using media leverage, performance style and audience reception in a post-democratic environment for access presidential position and he has already managed to achieve the presidency of the world's most powerful country.

Keywords

• celebrity
• trump
• politician
• media
• performance