GREEN BUSINESS – AN INTEGRAL PART OF THE GREEN ECONOMY

Abstract

Contemporary business is seen as a type of business that participates in multiple green activities, ensuring that all processes, products and production activities adequately address environmental concerns. Thus, the “green business” incor““porates the principles of sustainability in its activities, offering goods and services that cover the demand for ecological products, assumes environmental commitments in its operations and, at the same time, is an integral part of a sustainable economy. The purpose of this paper is to highlight the decisive role of green businesses in the promotion and development of green economy. States that have joined and adopted the green economy principles will transform their economies into “sustainability engines”, thus being prepared for the new challenges of the 21st century. The greening performance of businesses can be evaluated with the help of the Green Index.

Keywords

• green business
• green economy
• eco-label
• eco-labeling system
• green index