Trends in Business and Economics (Apr 2022)

Brand authenticity leads to perceived value and brand trust

Kazım DAĞ

Affiliations

Kazım DAĞ: Milli Eğitim Bakanlığı, Türkiye

DOI: https://doi.org/10.54614/TBE.2022.950988
Journal volume & issue: Vol. 36, no. 2
pp. 143 – 152

Abstract

No abstracts available.

Published in Trends in Business and Economics

ISSN: 2822-2652 (Online)
Publisher: Atatürk University
Country of publisher: Türkiye
LCC subjects: Social Sciences: Commerce: Business; Social Sciences: Economic theory. Demography: Economics as a science
Website: https://dergipark.org.tr/en/pub/trendbusecon

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