Managing Digital Transformation Projects: Current Trends and Characteristics

Abstract

Digital transformation is an integral part of strategic management at the commercial enterprise, which ensures its sustainable development and competitiveness. Methods of implementing digital transformation keep on changing today. Traditional approaches lose their topicality, while new ones that take into account advanced trends in technology development, business-environment and customer behavior come into being. New methods require digitalization of processes of planning and managing digital transformation projects in conformity with current conditions of their implementation, which are included in the pass-through process of planning and carrying out today’s digital transformation. The goal of the research is to try to formulate the functional architecture of the project management block within the frames of the current system of digital transformation management. The research subject is processes of managing digitalization and digital transformation at commercial enterprises. The theoretical base of the research is formed by works by profile home and foreign scientists and organizations. Methodological base includes methods of systematic analysis and synthesis, optimal management, decision-making in conditions of uncertainty, expert alternative assessment and so on. Academic novelty of the research implies identification of functional architecture of the project management block of today’s digital transformation at commercial enterprises, selection of methodology for practical use. In practice it can provide their application for digital transformation in today’s conditions.

Keywords

• strategic management
• automation of digital transformation
• sustainable development
• competitiveness