Motivation to Innovate as a Key Factor in Innovation Development Process

Abstract

Research purpose. The purpose of this study is to analyse the influence of industrial enterprises’ employees’ motivation to innovate on the results of innovation process and the quality of innovative products market performance. The need for such an assessment was inspired by the lack of understanding the role of motivation to innovate in the quality and success of innovation development process.

Keywords

• workplace innovation
• motivation for innovation
• innovative products development
• innovation process
• innovation strategy
• l22
• o31
• o32