Experiential marketing and income from the industrial sector of the city of Cuenca

Abstract

The objective of the research is to analyze the experiential marketing and the income of the industrial sector through the company Lácteos San Antonio in the city of Cuenca-Ecuador. It was based on a descriptive non-experimental cross-sectional type. The company must work on advertising that generates great impact and stimulates feelings in consumers, the lack of positioning of various products of the dairy company San Antonio, lies in the lack of marketing strategies, which lies in the lack of marketing strategies. marketing the company's products have some difficulty in positioning, since consumers prefer other brands either for their quality or for their price, this was determined by the research carried out, since there is great competition from these products.

Keywords

• marketing
• ciencias del comportamiento
• neuropsicología
• empresa.