BMC Psychology (Feb 2025)

Research on the influence path of red tourism experience on tourists’ well-being: based on the chain mediating role of tourists’ emotion and national identity

  • Huiling Zhou,
  • Qianru Zhang,
  • Lu Lu,
  • Yajun Jiang,
  • Ke Wu

DOI
https://doi.org/10.1186/s40359-025-02435-3
Journal volume & issue
Vol. 13, no. 1
pp. 1 – 12

Abstract

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Abstract Background Red tourism is a way of tourism with Chinese characteristics, carrying tourists’ fresh emotions and value pursuit, and is an important part of the construction of tourists’ well-being. Methods Based on the stimulus-organic-response (SOR) theory and taking tourists’ emotion and national identity as the mediating factors, this study researched on the mechanism of tourists’ well-being in red tourism by constructing a structural equation model of red tourism experience and tourists’ well-being. Results (a) Red tourism experience has a significant positive impact on tourists’ emotions (positive emotion and positive negative emotion), and tourists’ emotions also have a significant positive impact on national identity; (b) Positive emotion and national identity have significant positive effects on tourists’ well-being; (c) Tourists’ emotions and national identity play a mediating role between red tourism experience and tourists’ well-being. Conclusion This study provides a valuable supplement to the literature on tourists’ well-being in the context of red tourism, and the research results provide a new perspective and theoretical basis for the managers of red tourism destinations to formulate marketing strategies.

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