Cele gospodarcze regionalnych organizacji turystycznych w Polsce

Abstract

The article presents the results of the assessment of the level of achieving statutory economic goals by regional tourism organizations (ROT’s). Studies have shown that 27 (out of 30) economic goals included in the ROT’s statutes have not been achieved, in the opinion of the organization’s stakeholders and external experts, at the level of the designated “efficacy threshold”. The results of the analysis clearly signal the need for a strong correction of the structure of the types of ROT’s economic goals as an indispensable measure to enable the growth of organizational efficiency.

Keywords

• regional tourist organizations
• economic goals