Гуманитарные и юридические исследования (Sep 2021)
ANIMATION TEXT AS SPEECH GENRE AND WAYS OF HIS LANGUAGE REALIZATION
Abstract
In thе article states the results of the research project «The Lingvocultural dynamic of pragmatic effect of a phenomenon of play on words and its interpretation in receiving culture (on the basis of the American animation series of the end of XX - the beginnings of the XXI century)» which is devoted to research the lingvocultural dynamic of pragmatic effect of a phenomenon of play on words in the American animation. The article deals with generalization of the methodological bases of defining the genre of animation as a specific text type. Under investigation are also the ways of language representation of the text features determined by the author's intentions as a means of creating pragmatic effect.
