STRATEGIC INFLUENCE OF EXTERNAL SPHERE ON MACHINE-BUILDING ENTERPRISES ACTIVITY

Abstract

The article states that whatever the interpretation of the main purpose of adaptation and strategic changes by different parties would not be, the management thereof should promote the creation of market-related entities, which in turn can be ensured if here is strong competitive positions of the enterprise on the consumer the market and opportunities for their growth in the long run. It helps to determine the optimum ratio of financial resources of the enterprise, which enables the management of machine-building enterprises, having studied the nature of strategic tendencies, to choose the strategic and tactical financial management policy of enterprises, which will ensure the achievement of the adaptive purpose of operation of enterprises during the strategic period

Keywords

• strategy
• changes
• factors of influence
• priority areas
• activity
• and enterprise