Determinants of blockchain adoption in news media platforms: A perspective from the Vietnamese press industry

Abstract

Blockchain technology is being applied worldwide. Although a large body of blockchain research has been conducted in various fields, little is known about press perspectives on adopting blockchain in journalism. This study explores the determinants of applying blockchain in journalism activities in Vietnam. Based on Unified Theory of Acceptance and Use of Technology (UTAUT) and previous research, we surveyed 287 people working at press agencies in Vietnam. The results from testing nine research hypotheses show that five factors, namely Technology Affinity, Effort Expectancy, Facilitating Condition, Technology Readiness, and Regulatory Support, positively impact the intention of applying Blockchain in journalism activities in Vietnam. Two factors, namely Performance Expectancy and Trust, were not positively strongly correlated to the use of blockchain. Besides, Regulatory Support is found to have a moderating effect on the relationship between Facilitating Condition and Behavioral Intention.

Keywords

• Blockchain
• Behavioral intention
• Journalism
• Technology affinity
• Regulatory support
• UTAUT