Influence of post‐appreciation environment on the memory of visual art ‐toward an impressive exhibition planning at museums

Abstract

Abstract In this study, we focus on the environment at the museum after the appreciation of art. We conducted an experiment, in which participants were instructed to watch short films and then perform one out of three activities (Activity ‐ A: Sitting, B: Walking, C: Talking quietly with the experimenter). According to the latent memory test following each activity, the participants recalled the content in elaborate detail after either sitting calmly (A) or walking (B) rather than after talking (C). This proved that even though the content is the same, the depth of the impression varies according to the activity performed after the appreciation.

Keywords

• impressive exhibition
• interval space
• latent memory
• museums
• recollection