Strategii de PR în retorica electorala din Parlamentarele -2014, Republica Moldova vs „revoluția crizantemelor”, octombrie 2015 (PR strategies in the electoral rhetoric during the parliamentary elections in 2014, Republic of Moldova vs „the chrysanthemums revolution”, october 2015)

Abstract

In this article the author approaches the trends of the electoral rhetoric during the parliamentary elections that were held on 30th of November. The article determines which are the most used campaign issues with a mobilizing effect on the voters; among these – the external path of the Republic of Moldova. During the last five years, the right and center-right wing parties have chosen the EU integration, the left-wing parties – the Eurasian Union. The contribution also analyzes the most relevant special events organized by the political parties’ staffs in order to create an image well covered by the media and favorable for the political actors.

Keywords

• elections
• public relations
• events
• political parties
• Republica Moldova.