EMOTIONALISATION STRATEGY AS A MEANS OF MANIPULATION IN THE BRITISH MASS MEDIA DISCOURSE

Abstract

The article is devoted to the issues of emotional and attitudinal impact. Particular attention has been paid to the study of the emotionalization strategy used by journalists to cover events in mass media discourse and to the study of its rhetorical potential. The author of the article identifies the strategy of emotionalization as the intentional use of emotional and attitudinal means and rhetorical devices with the aim of manipulating the audience's opinion. The particular cases and ways of its implementation in the British "quality press" discourse are presented. As evidenced by the suggested analysis of linguistic data, it is proved that the strategy of emotionalization is one of the most common ways of exerting manipulation by the author of media discourse on the addressee. The article promotes deeper understanding of modern mass media discursive mechanisms that shape and impact public opinion about the covered events.

Keywords

• mass media discourse
• rhetoric
• manipulation
• strategy
• emotions
• дискурс сми
• риторика
• манипуляция
• стратегия
• эмоции