PROTECTION OF PERSONAL DATA AND PRIVACY IN BANKING SECTOR IN KOSOVO AND ITS IMPACT IN CONSUMER PROTECTION

Abstract

Following the national and EU legal framework, protection of personal data and privacy includes almost all type of business including the banking sector. Kosovo as a new state is trying to build a legal system which aims to be in compliance with the EU legal framework also in area of personal data and privacy and in the meantime in compliance with consumer protection rules. Taking into consideration that Kosovo recently established the National Agency for Protection of Personal Data while banks are dealing with big data, customers are faced with the situation where their data can be not treated as law requires. The protection of personal data is a fundamental right and banks deal with personal data in daily basis. We also may know that banks are obliged to receive personal data but the main challenge remains the protection of customer data and privacy. The aim of this paper is to raise the issue of protection of personal data and privacy in banking sector as the banks receive and handle personal data in a daily basis. On this paper we will see how the protection of personal data is regulated and how banks are obliged to protect personal data and customer privacy in Kosovo and how it has impact in the consumer protection in banking sector.

Keywords

• privacy
• personal data
• consumer protection
• bank