DESIGNING THE MARKETING SYSTEM OF MANAGEMENT AND ORIENTED INTO THE MARKET OF THE ORGANIZATIONAL STRUCT E OF THE ENTERPRISE

Abstract

The article presents the results of research of theoretical, methodological and practical approaches to the design of market-oriented systems and organizational management structures. The project is designed «System design marketing management LLC «SPA „Donventilyator"», conducted a survey of business leaders for used forms of organizational structures of management and staff survey on the subject of readiness for organizational change. Evaluation of existing organizational structures of management LLC «SPA „Donventilyator"» and PC «Snezhnyanskhimmash» allowed to establish their strengths, weaknesses, and get the results to develop a project for the formation of market-oriented organizational structures. The article presents a mechanism and recommendations for the formation of market-oriented organizational structures with the aim of their systematic interaction with the marketing management system.

Keywords

• ориентация на рынок
• проектирование системы управления
• проектирование структуры управления
• маркетинг менеджмент
• предприятие
• проект
• market orientation
• management system design
• management structure design
• marketing management
• enterprise
• project