Modélisation par les frames des pressions discursives sur le transfert d’information et l’organisation textuelle d’un genre de textes. L’exemple des publicités du vin en Autriche

Abstract

The present article aims at investigating the discursive pressures at the phrasal and textual levels for a text genre, here wine advertisements from Austrian supermarket leaflets. After having developed the theoretical framework of Germanic inspiration, a case study is conducted to highlight these discursive pressures.

Keywords

• Phrasallinearization
• textlinguistics
• discoursesemantics
• frame semantics
• winediscourse