MODELING THE MARKETING COMPONENT OF THE INNOVATIVE CAPACITY OF ORGANIZATIONS ON THE BASIS OF STATISTICAL RESEARCH

Abstract

The article considers the General scheme of the modeling process of marketing theinnovation pillar, is an attempt to summarize and systematize approaches tomodel building innovative capacity of organizations on the basis of the marketingconcept, the methods used to allocate.

Keywords

• процесс моделиро вания
• статистическое исследова ние
• маркетинговая составляющая
• модель инновационного потенциала
• ресурсный
• результативный
• затрат ный подходы
• особенности методики
• методы оценки
• process modeling, statisticalresearch, marketing component, marketing model innovation capacity
• resource,effective, cost-based approaches, particularly methods, evaluation methods