RUDN Journal of Studies in Literature and Journalism (Dec 2008)
The decision of actual problems of the Russian book publishing by means PR
Abstract
Work is devoted to the analysis of anti-recessionary management and PR in the publishing companies of Russia. Presence of a general crisis in this branch (crisis at «macrolevel») as steady tendency reduction in demand for books is fixed. Тherefore publishers continue to invent all new marketing and PR-courses for attraction of buyers more actively.