Data Science and Engineering (Jun 2020)

An Interactive Network for End-to-End Review Helpfulness Modeling

  • Jiahua Du,
  • Liping Zheng,
  • Jiantao He,
  • Jia Rong,
  • Hua Wang,
  • Yanchun Zhang

DOI
https://doi.org/10.1007/s41019-020-00133-1
Journal volume & issue
Vol. 5, no. 3
pp. 261 – 279

Abstract

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Abstract Review helpfulness prediction aims to prioritize online reviews by quality. Existing methods largely combine review texts and star ratings for helpfulness prediction. However, star ratings are used in a way that has either little representation capacity or limited interaction with review texts. As a result, rating information has yet to be fully exploited during the combination. This paper aims to overcome the two drawbacks. A deep interactive architecture is proposed to learn the text–rating interaction (TRI) for helpfulness modeling. TRI enlarges the representation capacity of star ratings while enhancing the influence of rating information on review texts. TRI is evaluated on six real-world domains of the Amazon 5-Core dataset. Extensive experiments demonstrate that TRI can better predict review helpfulness and beat the state of the art. Ablation studies and qualitative analysis are provided to further understand model behaviors and the learned parameters.

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