Maketingu Janaru (Jan 2024)
Effectiveness of “Distant Search” Practices with “Unexpected Relationship” Information for Promoting “Hybrid Intelligence”:
Abstract
“Hybrid Intelligence” (Dellermann et al., 2019; Piller et al., 2022) is a framework in which humans and artificial intelligence work together to promote innovation. The purpose of this study is to identify the requirements for its realization from a dialogue perspective. Although a framework has been proposed for hybrid intelligence, there has not been sufficient discussion about the internals of co-working. Developers who have extensive development knowledge and experience in a certain domain are referred to here as "specialists". This study investigates the process of product development through the collaboration of AI-generated information and specialists, and discusses it within the framework of dialogue. On other cases, the AI-generated information and the information created by the developer alone match, while in other cases, the AI-generated information may lead to the development of a new product, even though it has not been imagined. On the other hand, there exist cases where AI-generated information does not lead to development because the developer cannot understand the AI-generated information. This study shows that among AI-generated information, that recognized by specialists as an “unexpected relationship” provides “triggers” and “clues” for realizing innovation.
Keywords