Modern environmental, economic, and legal challenges of tourism enterprises

Abstract

Choosing the best strategy for the functioning of a tourism enterprise is a considerable factor that affects its safety and development. Such choices depend on a considerable number of variables, including environmental, economic, and legal challenges, which are exacerbated by the hyper-dynamic environment. The purpose of this study was to develop a methodical approach to evaluating the strategies of functioning of a tourism enterprise. The key research methods were the expert analysis method, which helped to determine the impact of certain challenges, and the BOCR method, which formed the basis for modelling. The study created a model for evaluating the proposed two variants for the strategy of functioning of a tourism enterprise according to the four BOCR criteria: positive effects, costs, opportunities, and risks of environmental, economic, and legal nature. Thus, it was possible to create a basis for building an information framework for the development and implementation of an optimised strategy that will satisfy all the environmental, economic, and legal needs of the modern tourism industry. It was found that martial law in Ukraine leads to an increase in the dynamism of the external environment, wherein an adaptive approach allows such open socio- economic systems as modern tourism enterprises to function safely. The study found that the best strategy for tourism enterprises as of 2024 is a dynamic adaptive one, which involves dynamic actions and allocation of own resources for the development of domestic tourism with the expansion of international corporate cooperation and partnership. The study described how the proposed strategy of operation affects the legal security of tourism enterprises. The practical value and significance of the findings obtained is that the proposed methodological approach to assessing the strategies of functioning of a tourism enterprise can be used by the subjects of both economic and legal security, which include the management of the enterprises themselves and persons making managerial decisions in the field of ensuring their security

Keywords

• strategy choice
• environmental dynamics
• environmental and economic aspects
• martial law
• project management
• legal security