Motivation of Farmers toward Tobacco Farming in Sleman District, Sleman Regency

Abstract

This study aims to determine the motivation of farmers in tobacco farming in Sleman District, Sleman Regency. The research location was chosen because people who cultivate tobacco have the highest productivity (2.4883 tons/ha) in 2019 in Sleman Regency. The tobacco farmers in Sleman District are members of the PAC Farmer Group (Branch Management) of the Indonesian Tobacco Farmers Association, Sleman District. Respondents were determined by census, namely 34 farmers. The analysis used in this research is descriptive analysis with scoring technique. This study uses ERG motivation theory. The results showed that the existence motivation indicator obtained an average score of 3.83 (including the high category), the relatedness motivation indicator obtained an average score of 3.69 (including the high category), as well as the growth motivation indicator obtained a score of 3.74. (Also included in the high category). So it can be concluded that farmers in Sleman District in tobacco farming can be said to have high motivation, both in fulfilling daily needs (existence), interacting with other people (relatedness) and in the need to develop (growth).