CULTURAL ENTREPRENEURSHIP STRATEGIES IN IRAN

Abstract

This article initially deals with the concepts of entrepreneurship, cultural entrepreneurship and its importance in the field of culture. Then, identifying the factors of cultural entrepreneurshipstrategies, it offers some models for assessing cultural entrepreneurship strategies and benchmarking it. Afterwards, it tries to reform and standardize the presented model through questioning experts and elite of the profession. It is concluded that there is a significant difference between the mean ranks of the implementation factors of the entrepreneurship strategy which is detailed through the work.

Keywords

• culture
• entrepreneurship
• cultural entrepreneurship
• entrepreneurship strategies