Ten lessons learnt: scaling and transitioning one of the largest mobile health communication programmes in the world to a national government

• Amnesty Elizabeth LeFevre,
• Kerry Scott,
• Sara Chamberlain,
• Salil Arora,
• Jai Mendiratta,
• Vinod Chauhan,
• Priyanka Dutt,
• Anna Godfrey,
• Radharani Mitra

Affiliations

Amnesty Elizabeth LeFevre

International Health, Johns Hopkins University Bloomberg School of Public Health, Baltimore, Maryland, USA

Kerry Scott

2 Department of International Health, Johns Hopkins University Bloomberg School of Public Health, Baltimore, Maryland, USA

Sara Chamberlain

BBC Media Action, New Delhi, Delhi, India

Salil Arora

BBC Media Action, India, New Delhi, Delhi, India

Jai Mendiratta

6 Reliance Foundation, Mumbai, India

Vinod Chauhan

Digital, BBC Media Action, New Delhi, India

Priyanka Dutt

2 India Hub, GivingTuesday, New Delhi, India

Anna Godfrey

5 BBC Media Action, London, UK

Radharani Mitra

1 BBC Media Action, Delhi, India