Customer emotions when making an online purchase decision: Results of neuromarketing experiments

• Olga B. Yarosh,
• Natalya N. Kalkova,
• Viktor E. Reutov

Affiliations

Olga B. Yarosh

V.I. Vernadsky Crimean Federal University, Simpheropol, Russia

Natalya N. Kalkova

V.I. Vernadsky Crimean Federal University, Simpheropol, Russia

Viktor E. Reutov

V.I. Vernadsky Crimean Federal University, Simpheropol, Russia