Evaluating Leaders’ Strategic Thinking and Entrepreneurial Characteristics Using Semantic Analysis

Abstract

The purpose of this paper is to identify whether a person’s entrepreneurial characteristics can be sought in written texts, and it deals with aspects such as understanding hidden feelings by looking only at a person’s written texts. The transcripts of their speeches, interviews, and press conferences were analyzed in terms of semantic categories of words that were included with the use of General Inquirer software, which was developed in Harvard in order to support content analysis. Representatives clearly articulate and work together to establish the organization’s values, ascertain its objectives, create and carry out a strategic plan, and cultivate and interact with the organization’s perspective. A leader needs to be appointed, but they also need to have the ability to demonstrate their aspirations, excite their audience, and visualize their followers. In addition to this, they need to have the determination to take risks. This paper could be helpful for assessors of modern businesses as well as investigators of political and social sciences who are seeking to determine the perspective that is encountered in the literary documents of a particular person. A large variety of written documents from numerous people that have lived in a variety of historical eras and countries, regardless of gender and educational or professional background were examined. The common characteristic is that they were leading personalities in any of the following categories: their country, social movements, sports, art, business and social life.

Keywords

• heuristic measures
• strategy
• leadership
• communication
• semantics
• entrepreneurship