Slow tourism: A niche market towards sustainability of Moonlight farm house "Barouk area"

Abstract

Slow tourism is one of the new trending concepts that bring the concept of slowness into tourism practices in the way that tourists appreciate local food, culture, heritage, and sustainability. Destinations adopting principles of slow tourism tau reduce the financial leakage of the suppliers and generate more income and employment to the locals. Thus, the case of "Moonlight farm and Resort at Barouk" area, is the core topic for this study to understand the relation between slow tourism, sustainable development and ecology, which has the roots in interest for locality, community, and green travel. The main research question is ,,How can slow tourism be a tool of sustainable development?". In order to answer this, a mixed-method approach was conducted through the use of two questionnaires addressed to tourists visiting "Moonlight farm " and residents in Barouk area. Additionally, an interview with the owner provided significant insight into the topic. The analysis of the results was beneficial in understanding the perceptions and motivations of tourists and helping promote slow tourism in this area.

Keywords

• barouk
• moonlight
• slow tourism
• sustainable development
• niche market