FUNCTIONING OF ENGLISH LANGUAGE SOCIAL ADVERTISING CREOLIZED TEXTS

Abstract

Nowadays, more attention is paid to the examination of non-verbal or paralinguistic means of communication. More and more researches analyze semiotically complicated, creolized text. The article provides the results of the examination of English language creolized texts functioning. The article discusses the phenomenon of creolized text, different approaches to its study, types of creolized texts and correlation between the components within such texts. The key aim of this work is to identify and examine the most frequent type of English language social advertising creolized text. The material of the research is English language social advertising images.

Keywords

• text
• creolized text
• polycode text
• non-verbal communication
• paralinguistic means
• advertising
• текст
• креолизованный текст
• поликодовый текст
• невербальная коммуникация
• паралингвистические средства
• реклама