Fashion shows and fashion week during Covid-19 pandemic in 2020

Abstract

The pandemic that hit the world in 2020 significantly affected global business and the fashion industry. Companies have been forced to rethink their current way of doing business, while consumers have reviewed their priorities, emerging needs and constraints, care for health, the environment, and the community. All these aspects together have shaped a slightly different global fashion market and companies' business practices, which have made great efforts to maintain their status, audience, and sales. The focus of this paper is Milan's "Fashion Week" held during 2020 and innovative technological solutions that serve to compensate for the limitations imposed by circumstances. Also, there's a few words about other (un)predictable situations such as price fluctuations, closure of production plants, overcoming safety and environmental challenges, and sustainable business.

Keywords

• fashion shows
• pandemic
• digital tools
• streaming
• corporate social responsibility
• sustainability