Index Comunicación (Oct 2018)
Digital equipment in traditional radios of Buenos Aires. Comparative analysis of the amount and type of professionals covering multiplatform functions in AM and FM stations
Abstract
The process of transformation that cultural industries go through, favored by the digitalization and computerization of their productive processes as well as by the new online distribution channels, has its replication in the way in which work is organized and carried out. The causes of these transformations can be found in computer advances or distribution networks but also in business management decisions, changes in social uses and the actions of the State as regulator and controller of labor relations between individuals. Radio, as a continuous broadcast cultural industry, is not exempt from these modifications. With its own economic characteristics, such as its valuation model, the level of income produced by its companies and the wide variety of actors participating in the market, the medium has developed new forms of work and productive roles. This article describes descriptively the teams of professionals who work within the most important traditional radio companies in Buenos Aires for their web platforms. This includes management, content production and marketing. The objective is to find common features and differences in the responses to the demands of the new communication scenario from the analysis of the organization of work.
