African Journal of Hospitality, Tourism and Leisure (May 2019)
Montenegro as a high-quality health tourism destination: Trends and Perspectives
Abstract
The main objective of the paper is to provide a theoretical and practical framework in order to identify the key advantages and disadvantages of Montenegro as a health tourism destination. The main method that was used was a SWOT analysis, as well as a survey based on an original and thus self designed questionnaire intended for this purpose. The results of the research have shown some key advantages and disadvantages of Montenegrin health-tourism. Although Montenegro as a country, has a great potential regarding the health tourism sector, it is a fact that this potential is not adequately valorized. In that sense, a strategy of development of the health tourism sector should be created. Strategy should contain a specific vision, mission, strategic goals, as well as measures that should be carried out and activities that should be realized in order to make Montenegro attractive and high-quality health tourism destination.
