About the linguacultural aspect of the advertisement influence on verbal consiousness of the modern youth audience (on the material of the sociolinguistics research)

Abstract

In this article on the experimental material there are analyzed the content and the character of modern Russian publicity texts influence on the speech culture of the youth audience; considered both negative and positive features of advertisement language in linguacultural aspect and from Russian language teaching point of view.

Keywords

• лингвокультурный аспект рекламы
• языковое сознание
• российский рекламный текст
• язык рекламы