Mass Linguocreativity: Surmounting Standards

Abstract

The article treats the general mass media trend towards lingua-creative activity, the correlation of standard and creativity, stipulated by the mass character of lingua-creativity in this sphere, and the evaluation of some definite examples of lingua-creativity.

Keywords

• ассовый лингвокреатив
• лингвистика креатива
• графогибридизация
• полисемантика
• слоган
• заголовок
• стереотипия