The Methodical Foundations for Evaluating the Attractiveness of Social Entrepreneurship

Abstract

The current global trends in the development of socio-economic relations are analyzed. It is determined that one of the promising directions is social entrepreneurship, which combines commercial and social components, which helps to mitigate the negative impact of market relations. The article is aimed at elaborating the methodical foundations for evaluation of the attractiveness of social entrepreneurship. Directions of evaluation of the attractiveness of social entrepreneurship are proposed, among which of significant importance is study of psychological and informational (educational) aspects, which the authors associate with social intelligence and social cohesion of residents. A general methodology for evaluation of the attractiveness of social entrepreneurship is proposed, which includes consideration and evaluation of indicators of social cohesion and social intelligence of residents. This will create conditions for a comprehensive study of this phenomenon, formation of a positive perception of the studied activities, identification of communities with high potential for the development of social entrepreneurship, that will become the basis of formation of a strategy for the development of social entrepreneurship in Ukraine along with regional development programs. As direction of further scientific research is suggested development of criteria for evaluating the efficiency of social entrepreneurship together with indicators of its development.

Keywords

• methodical foundations
• evaluation of attractiveness
• social enterprise
• social intelligence
• social cohesion