COSMOGONIC MYTHS IN THE ORGANIZATION OF THE ADVERTISING SPACE

Abstract

The article is devoted to the phenomenon of cosmogonic myths, which are of great significance in the organization of media-advertising world view. The author comes to the conclusion that advertising mentality is in fact mythological as it is directed on the construction of reality rather than on its reflection.

Keywords

• organization of the advertising space
• media-advertising world view
• cosmogonic myths