Sensitivity Analysis of PROMETHEE II for the Evaluation of Environmental Websites

Abstract

The quality of content and the attractiveness of an environmental website can create an environmentally friendly attitude before one visits a secured area. However, a website should be evaluated to ensure that its goal is met. For this reason, the websites of environmental content have been evaluated using a combination of AHP and PROMETHEE II. More specifically, the websites of environmental content that have been selected to be evaluated are the websites of the national parks of Italy. The main contribution of the particular paper is on comparing PROMETHEE II with three other common MCDM models (SAW, WPM, TOPSIS) and performing a sensitivity analysis to make the comparison more thorough. As a result, the conclusions drawn by this experiment involve the appropriateness of PROMETHEE II for the ranking of environmental websites as well as the robustness of the different MCDM models. The experiment revealed that the PROMETHEE II model was found to be very effective in ranking environmental websites and is the most robust model compared to the other ones. Furthermore, the evaluation of the websites of national parks in Italy revealed that the electronic presence of national parks is at an early stage.

Keywords

• environmental awareness
• AHP
• PROMETHEE II
• website evaluation