Chasqui (Nov 2015)
Procesos de enmarcamiento y estrategias comunicativas de la Mesa Amplia Nacional Estudiantil en las protestas de 2011 en Colombia
Abstract
This article analyzes the framing processes and the communication strategies of the student movement called Mesa Amplia Nacional Estudiantil during the 2011 protests against the higher education reform in Colombia. For this student movement, the main antagonist is the Government and it claims that education is a right and not a commodity; and a battle that goes beyond the university community and the student body is proposed in order to carry out several social and popular acts. The participants in this movement took into account the need to compete for the attention of the mass media, so they made it functional to their cause. They also felt the need to implement alternative forms of communication through virtual media and the need to create visible events that would become news and would help them to transmit their message.
