Trust in a Digital World. The Roles of Media Trust and Ordinary Citizen Cues in Online Disinformation’s Credibility

Abstract

The perception of disinformation as societal risk has reached a troubling peak amid the COVID-19 pandemic, strategically targeting vulnerable audiences through digital media by mirroring characteristics of vox populi disinformation. This study investigates the conditions under which COVID-19-related disinformation referring to a polarized (refugees) and neutral (runners) out-group appears most credible. In the early stages of the pandemic, we conducted a pre-registered online survey experiment with a representative German sample (N = 1,117). Results indicated that those with low trust in the media judged subtle and completely fabricated types of disinformation as more credible than accurate information. Presenting the article as a social media post from an ordinary user, rather than an official source, had no discernible impact on credibility evaluations; participants accurately assessed the credibility of a random source. We conclude that people are generally able to recognize disinformation—unless they already mistrust the media. This paper addresses why disinformation triggers strong reactions in targeted groups and how it thrives in the participatory digital landscape.