APPROACHES OF FORMATION OF STRATEGY IN THE TOURISM INDUSTRY

Abstract

In the article various approaches offormation of strategy of development ofthe enterprises and various branches ofeconomy are analyzed, stages of evolution of strategic planning are considered.The attention is concentrated on the basic factors influencing success of travel agency.

Keywords

• стратегия
• индус трия туризма
• ключевые факторы успеха
• внутренние компетенции
• внешние компетенции
• динамические способности
• strategy
• tourism industry
• keyfactors of success
• internal competences
• external competences
• dynamic abilities